Our work over the last year has included mapping perinatal user insights, through in-depth user research, health inequalities data and gathering information from health and care staff.
Our in-depth user research was with 45 individuals through a series of focus groups, interviews and online conversations. The purpose was to understand women and birthing people’s experiences, perceptions, and suggestions of ways to improve perinatal health access, outcomes, and experience.
Our approach was also to reach those individuals (who are seldom heard), and we were able to engage women and birthing people who face a range of health inequalities, due to the factors listed below:
Our learning from this work is helping us to:
As a result of our insight work, we have developed personas that draw attention to the key health inequality factors that often contribute to poor outcomes for pregnant women and birthing people.